PR News | Business News: M&C Saatchi Unveils One-to-One

M&C Saatchi Group present One by one, a CRM agency that will operate out of New York. Formerly known as LIDA NY, the agency was founded in London in 2000. As M&C Saatchi One-to-One, the revived agency says it will focus on helping brands adopt a more human-centric approach to customer communication by combining data, business and human intelligence. He also launched MarTech Studio, which provides on-demand data and technology services, including expert assistance with database cleanup, email integration, report automation, configuration of preference centers and IP preheating. “Many brands are not equipped to leverage the power of their existing technology and marketing data to maximize their individual efforts. Our work has been focused on helping our clients do just that, and as a result we have evolved our agency and the M&C Saatchi Group offering,” said Georgia Graham-Leigh, Managing Director of M&C Saatchi One-to-One.

united talent agency sign a purchase agreement Curtis Brown Group, one of the oldest literary agencies in Europe. According to a joint announcement, CBG will continue to operate under its current name, and all staff and management will remain in place, including CEO Jonny Geller. Both agencies will continue to maintain links with other existing partner agencies in the UK and US. CBG, which operates offices in New York, San Francisco and New Orleans, represents authors such as Margaret Atwood and the estates of heavyweights such as John le Carré, Daphne du Maurier and John Steinbeck. It also has a theater, film and television department. “This decision is about the fading boundaries of the global entertainment industry and our united determination to ensure that artists and creators remain at the heart of the opportunities ahead,” said UTA Co-Chair David Kramer.

Marketing Communications Crosby funds a $100,000 scholarship program for students at Anne Arundel Community College. Every year the Crosby Marketing Fellowship Program will provide four students with a two-year scholarship offering financial support to pursue studies related to marketing, public relations, graphic design, multimedia/video production and web design. Students will also receive ongoing guidance from AACC faculty and will be paired with a Crosby staff member who will provide mentorship and career advice. At the end of a student’s two-year participation in the program, they will be offered a summer internship at Crosby to gain additional experience. “Our industry has struggled to increase diversity, so we’re taking concrete steps to help attract more underrepresented professionals into marketing and advertising,” said Crosby’s President and CEO. , Raymond Crosby.

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