Portland, OR, June 20, 2022 (GLOBE NEWSWIRE) — According to the report released by Allied Market Research, Indonesia leads the market was pegged at $870.35 million in 2020 and is expected to reach $16.38 billion by 2030, growing at a CAGR of 31.3% from 2022 to 2031.
Rising popularity of direct operator billing in the OTT market, advent of internet broadband, high smartphone penetration and compatibility with OTT applications coupled with economic charges of OTT services have boosted the growth of the market Indonesian OTT. However, digital streaming ecosystem piracy and consumer engagement challenges are hampering the market growth. On the contrary, increased focus on local content creation, increase in OTT video subscriptions and use of advanced technologies in OTT services would open up new opportunities.
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- The Covid-19 pandemic has had a positive impact on the market owing to the rise in demand for OTT service and the growth of online communication services.
- Due to lockdown restrictions, people were spending more time at home, which increased the use of online platforms. In addition, OTT platforms have invested more in launching regional content.
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The report segments Indonesia in the top market on the basis of component, device type, content type, revenue model, user type, end user, and region.
Based on components, the solutions segment held the largest share in 2020, accounting for around two-thirds of the market. However, the services segment is expected to show the highest CAGR of 33.3% from 2022 to 2031.
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Based on device type, the smartphone segment led the market in terms of revenue in 2020, contributing nearly two-fifths of the market. Moreover, the segment is expected to register the highest CAGR of 33.2% during the forecast period. The report includes analysis of other segments such as smart TVs, laptops, desktops, tablets, game consoles, set-top boxes and others.
On an end-user basis, the media and entertainment segment held the largest share in 2020, accounting for around one-third of the market. Moreover, the segment would exhibit the highest CAGR of 35.7% from 2022 to 2031.
Indonesia above the industry includes an in-depth analysis of major market players such as Amazon Prime Video, CatchPlay, Iflix, Mola TV, PT. Media Nusantara Citra Tbk. (MNC Media), Netflix Indonesia, PT Telekomunikasi Selular (Telkomsel), PT. Telekomunikasi Indonesia, Tbk, Vidio.com and Viu.
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Pawan Kumar, CEO of Allied Market Research, directs the organization towards the provision of high quality data and information. We maintain professional relationships with various companies which helps us to extract market data which helps us to generate accurate research data tables and confirm the utmost accuracy of our market predictions. All data presented in the reports we publish are drawn from primary interviews with senior managers of large companies in the relevant field. Our secondary data sourcing methodology includes extensive online and offline research and discussions with knowledgeable industry professionals and analysts.