If you want to start your dropshipping business, you need to start a website first. And it might sound intimidating, but you can build a successful dropshipping website using WordPress.
That said, we’ve created a beginner-friendly dropshipping guide to help you get started.
What is Dropshipping?
Before we move on to building your WordPress website, let’s first define what dropshipping is.
According to Shopify, dropshipping is a fulfillment method where an online seller doesn’t keep their products in stock. Instead, the items are stored at the facilities of a supplier or manufacturer.
What happens is when you get orders from your customers, you pass them on to your suppliers. They will be the ones who will choose, package and ship the product.
In the ecommerce world, dropshipping has become a more popular way to start an online business. This is because you don’t need to keep an inventory. So you don’t have to spend on storage and worry about shipping and logistics.
Now that you know what dropshipping is, it’s time to figure out how to set up your dropshipping website in WordPress.
Choose a profitable niche
Before you get started on the website, you must first determine what your niche is. If you’ve got it all figured out, go to the next steps. However, if you don’t have one, you need to start brainstorming some ideas.
There are a plethora of profitable niches out there, and they each have subtleties that you need to keep in mind.
For example, if you join a profitable but crowded niche, you will probably have to work a lot more to get attention in your store. However, you are more confident that people will buy these products because they are in demand.
If you can, try to find a niche that’s popular enough. This means that you have to make sure that there is a demand for the products that you want to sell while also checking that there is not a lot of competition.
Find the right supplier
The secret to a successful dropshipping business is having the right supplier to work with you.
You want to be selective with your suppliers, find a reliable one, and communicate clearly and openly with them. Many people who are new to dropshipping don’t take the time to check their suppliers, which affects your business.
You want to find a supplier who offers a guarantee. You also want to verify that the images of the products they send to you are as close as possible to the actual product. After finding this product, have them send you a real-time photo with their smartphone to verify that it is real.
You also want to verify that your supplier has some semblance of quality control with their products. There should not be any harmful side effects while using the product.
Select an SEO optimized domain name and hosting provider
Choosing the right ecommerce web hosting provider is essential for the success of your dropshipping business. This is because it affects your website’s service availability and loading speed.
Choosing a SEO-friendly domain name will make it easier to display your website for your target audience. All of them together can help you get a good foundation for your website.
If you want to research the best SEO-friendly domain names, you need to find what your target audience would be looking for in general. For example, if you are in the skin care niche, you might want to include skin care in your domain name.
After you’ve chosen your domain name for your site, it’s time to figure out which hosting provider to choose. There are plenty of hosting providers out there, so you might want to shop around first.
Look for a web host equipped to run a dropshipping business. In this way, you can enjoy the benefits of dropshipping ready plugins and features.
Install WordPress and WooCommerce
Once you’ve decided on your domain name and web hosting provider, it’s time to set up and install WordPress and WooCommerce. It would help if you had WooCommerce as it would help convert your site into an online store interface.
Of course, there are plenty of other plugins that do the same, but WooCommerce is one of the best around.
First you need to install WordPress through your web hosting account. Once you’ve installed it, you can start installing WooCommerce. Activate your installed plugin to get started.
Choose the design of your Dropshipping store
WooCommerce offers many predefined themes that you can install in your dropshipping store.
Leaving personal taste aside for a moment, be sure to choose a design that matches your products as well as the customers you want to attract. It would also be a good idea to pay more attention to your website design and build on your branding from the start. This will make you much more memorable.
There are also Premium themes that you might have to pay to use them for, but they might be closer to what you envision for your site.
Import products into your store
Once you have everything set up, you should start downloading the products that you plan to dropshipping.
Depending on where you get your products from, you can install plugins to make this data entry faster and easier. Although you can do it manually, these dropshipping plugins can help you streamline your processes.
WooDropship and AliDropship are two top rated dropshipping plugins that you might want to use.
Promote Your Dropshipping Store
After you have everything set up, you still need to promote and market your dropshipping store. Otherwise, you won’t get any customers or clients and your business will not be profitable.
Since you have a newly created website, it’s not like a lot of people will immediately come to start buying from you.
While organic search can be a big help, it would still be a good idea to invest in some online advertising and have a decent marketing strategy.
Make sure you stay active in promoting your store and check your website every now and then. This is to make sure that everything goes well. You can always upgrade or update it once you’ve done a good job with your business.
For now, you should be able to entertain customers whenever you want.