Global digital consulting firm opens headquarters in Grand Rapids, creating 37 jobs


GRAND RAPIDS, MI – Twistthink, a Netherlands-based global digital consulting firm, is expanding to Grand Rapids and opening a new downtown headquarters that will nearly double the company’s headcount.

The company plans to open a new facility in the Doug Meijer Medical Innovation Building in Grand Rapids within Michigan State University Grand Rapids Innovation Park, the company announced Thursday, June 23.

The expansion will bring 37 new jobs in engineering, design, strategy and project management to Grand Rapids, according to the announcement. Currently, the Netherlands-based company has 40 employees.

The company has also committed to invest $2.2 million in capital assets for the project.

Founded in 2001, Twistthink is a professional services firm that partners with businesses to develop digital strategies and solutions, the company’s website states.

The company is expanding to Grand Rapids due to increased demand for services related to digital connectivity and the Internet of Things, according to the release. In recent years, the company has partnered with major companies such as Stryker, Whirlpool, Amazon Web Services, Microsoft and many more.

“This is a pivotal moment for us,” Twistthink managing partner Robert Niemiec said in a prepared statement. “What we have created and practiced over the past two decades has reached the tipping point for companies eager to innovate, accelerate and grow.”

Niemiec said the company chose to expand to Grand Rapids because the city brings Twistthink closer to a wide range of industries such as healthcare, industrial, manufacturing and mobility. The region also offers a deeper pool of specialist talent to draw from, he said.

“This suits us best as we bring greater technological capabilities to our new hometown and create meaningful impact here, across the state and around the world,” he said.

Governor Gretchen Whitmer said the company’s expansion into Grand Rapids signals continued economic recovery and growth in Michigan.

“Today’s investment by Twistthink will build on Michigan’s technology strengths and create dozens of highly skilled, well-paying jobs for Michiganders in West Michigan,” she said in a statement. “Twisthinkk’s new headquarters will reinforce our reputation as a global innovation leader.”

The Michigan Economic Development Corporation (MEDC) is awarding the company a $300,000 Michigan Business Development Program performance-based grant for the expansion project.

“Grand Rapids continues to establish itself as a leading technology and professional services center in the state and this investment from Twistthink further highlights the competitive advantages our state has to offer growing technology companies – from strength from our business climate to our talented workforce,” MEDC CEO Quentin Messer, Jr. said in a statement.

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