Follow these 15 strategies for better and more transparent communication about large companies



The secret to a successful and effective corporate culture is transparent communication. This is especially true when you need to deliver big news to your team in a way that makes them feel confident about the direction and decisions of the business.

To help you with this, a panel of Young Entrepreneur Council (YEC) members answered the following question:

“How can small businesses be more transparent when communicating big news (key hires, funding, etc.) to their employees? What strategy could they use? “

Here are some methods that they recommend you to follow.



1. Have a dedicated Slack channel

“This team collaboration tool is perfect for sharing news with employees. Create a channel in Slack to keep all employees up to date with company news. Organizing a company-wide meeting can be time consuming, especially if employees work different hours or are spread across multiple locations (or work remotely). A Slack channel used for this purpose keeps everyone up to date on a timely basis. ~ Jonathan prichard, MattressInsider.com

2. Involve employees before the decision is made

“Honestly, if you’re a small business, a lot of the employees you would ‘share’ this news with should be part of the decision-making process in the first place. If you have a culture of sharing and inclusion, you won’t need to spread big news via email; your employees will have been on the ground floor making such an important decision and will be excited about what it means for the business. ~ Ashley sharp, Stay in dignity

3. Host a Facebook Live

“One way for small businesses to be more transparent when communicating big news to their employees is to announce the news through Facebook Live. It can be hosted by the CEO of the company and they can invite all employees to participate and ask as many questions live on the topic as they see fit. ~ Alfredo Atanacio, Uassist.ME

4. Create a continuous information sharing loop

“Try to create an ongoing information sharing loop with your team. Find a time and place that is convenient for everyone, that allows team members to kick back and relax, and take the opportunity to chat and share the latest announcements. Using this time for laughter and problem solving will create a stronger, more transparent culture in the long run – and a loyal team. “~ Blair thomas, Broker

5. Share it via a direct source

“Bring the news directly to them. Give them a link to the article or give them the actual source. That way, they won’t think it’s been watered down somehow. “~ Andrew Schrage, Money Crashers Personal Finance

6. Use a centralized website hub

“Our company is communicating big news through our website hub. This includes other important information like vacations, onboarding documents, flowcharts and more, so everyone is on the same page and knows what to expect. It’s a place with all the information our employees need to work with us. ~ Stephanie wells, Terrific shapes

7. Set aside a recurring time to share news

“See a specific day of the week or month that you can use to make announcements, talk about big decisions, share updates and goals, celebrate milestones, or have a general face-to-face conversation with your employees. We usually do it in town hall. Having such a system helps you create a continuous information sharing loop and keep things transparent. “~ Josh kohlbach, Wholesale suite

8. Send it in an email

“It’s quite simple. When you have a mixed remote and internal team, make an explosion of emails. Be concise and clear about actual changes, for example, in chain of command, job title or personnel. Sometimes the most important details can get lost in the mix if you call a meeting. Play with a short attention span and be clear about the real impact of the changes. ~ Tyler bray, TK Trailer Parts

9. Create a monthly newsletter

“We communicate with our team through a monthly newsletter. We include all the latest updates from our various brands and what we have in store for them next. We also include a section on new hires, partners and acquisitions. At the end of the email, we encourage our team to respond if they have any questions or want to learn more about a specific topic mentioned in the email. ~ John Turner, SeedProd LLC

10. Adapt the mode of communication to the announcement

“It’s important to have different modes of communication to communicate effectively with your employees and allow them to respond appropriately. For example, we have a weekly organization-wide newsletter for weekly organization updates, while we also have monthly Zoom meetings with the entire company to introduce new hires and discuss more important updates and news. ~ Ryan d matzner, Powered

11. Chat first with the key executives of the company

“First, big news should be discussed in advance with key members of the company. Get membership before the event happens. Once the event has occurred, start filtering information during team meetings, emails, in-person meetings, or a web conference. If this is positive news or bad news, schedule a specific meeting to discuss it. Be prepared for questions and answers. ~ Peter Boyd, PaperStreet Website Design

12. Host a quick company-wide meeting

“In our company, we like to have a quick company-wide meeting whenever we need to break big news to our employees. This gives you the opportunity to speak face to face with your employees so that they can dispel any questions or doubts on the spot, if there is any. Also, I think it is better to report such news yourself instead of relying on a third-party communication channel. ~ Thomas griffin, OptinMonster

13. Regularly invite employees to give their feedback

“Businesses can be more transparent with their employees by welcoming regular feedback. Whether anonymous or not, comments can give you vital information on how to improve business transparency and how everyone can be more open to each other. You can set up a meeting to deal specifically with the issue or send a more casual email to get employee feedback and do better. ~ Jared atchison, WPForms

14. Advertise as early as possible

“Informing your employees of important news early on is important. Before you make any important announcements to the public, it’s a good idea to share them with the people in your business first. This way you show that you appreciate them and that you are transparent. Also, you can ask them to support your ads by interacting with them through social media and other means. ~ Blair williams, Member Press

15. Make communication part of your culture

“If you don’t have one, start building now. You want to have a way to collaborate with your team members on projects while getting feedback in the process. How else will you know that a team member has a better way to execute an idea? Or that your plan is bad? You build such a level of confidence that can withstand tough times. ~ Samuel Thimothy, OneIMS

Image: Depositphotos



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