Digital agency Granite buys Continuum as wave of acquisitions continues – The Irish Times


Digital agency Granite has acquired services company Continuum for an undisclosed amount as it seeks to boost its revenue to over 10 million euros in 2022.

Acquisition of Continuum, which has offices in Dublin and New York, will help strengthen Granite’s global reach and add over 100 Continuum customers in Ireland, UK, US, South America and in Asia. Continuum has expertise in strategy, user experience design, web development, high volume e-commerce websites and search engine optimization. Its customers include IDA, Tesco Mobile, Nissan and CPA.

Granite Digital, which provides digital solutions in areas such as strategy, web design, web development, digital marketing, search engine optimization, pay per click advertising consulting and managed hosting at its more than 1,400 clients, seeks to become the largest independent digital agency in Ireland.

He predicts the acquisition will boost annual revenues by at least 35% to more than 10 million euros this year, with more than 90 people employed by Granite in total.

“Continuum, which is one of Ireland’s most successful and decorated agencies, has been on our radar for years and we have always admired their brand, philosophy and work,” said Conor Buckley, Managing Director. by Granite Digital. “This will allow us to strengthen what we offer to our existing customers and will no doubt help us as we seek to accelerate our expansion plans at home and abroad.”

The acquisition of Continuum follows Granite’s purchase of Dublin-based Willows Consulting. Other Irish digital services companies acquired by Granite in recent months include Connector, Webtrade, MediaOne and Apps Made Easy.

As part of the agreement, Continuum founder and CEO Colin Meagle will assist as an advisor to Granite’s board of directors and play a pivotal role in the company’s expansion into the United States.

“We are excited about the many benefits this acquisition will bring to our customers and partners,” said Continuum CEO Colin Meagle. “It gives us an even stronger proposition to help us grow at the same pace globally.”

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