While a late brace against Hungary wasn’t enough for Cristiano Ronaldo to grab attention, the Portuguese superstar’s simple gesture to move Coca-Cola not only lit up Euro 2020, but also took the world by storm. internet world. Present on June 15, in what should be his last Euro appearances (but don’t count on it), Ronaldo immediately made headlines even before the Portugal-Hungary game. The Portuguese skipper, at the pre-match conference, moved the Coca-Cola bottles out of the frame and held up a water bottle instead, signaling people to avoid the cola.
What followed was a viral trend that also triggered an estimated $ 4 billion drop in Coca-Cola’s market cap. A domino effect was also seen as several players, including Italy’s Manuel Locatelli and Frenchman Paul Pogba, repeated similar acts of advocacy against drinks, leading FIFA to issue a warning to national federations. Ronaldo’s Coca-Cola video has spread like fire across the internet, evoking humorous reactions and sparking a shower of memes associated with the Juventus star.
Here are some of the reactions:
Did Coca Cola lose billions because of Ronaldo’s act?
Sports marketing expert Tim Crow has refuted claims that Ronaldo’s move resulted in a drop in Coca Cola shares. Crow explained that investors are not motivated by what is happening at press conferences and that the price of Coca Cola was already on a downtrend before Ronaldo’s act.
He said: “To think that Ronaldo’s move had an impact on Coca-Cola’s share price is complete nonsense. US investors are not motivated by what is happening at a conference. press release before a European football game. It doesn’t work like that. Tons of stocks have gone down for several reasons, but the two things are not related. There are a billion servings of Coke every day. I think that it will be fine. “
Cristiano Ronaldo at Euro 2020
Ronaldo netted a brace against Hungary in Portugal’s 3-0 win on Matchday 1. The star winger has passed Michel Platini as the all-time top scorer in the European Championship and now has 11 at the renowned tournament. He holds the record for the most European Cups (5) and the most matches (22). Portugal will now face Germany in their second group game on Saturday 19 June before facing France on Wednesday 23 June.