Common UX Design Mistakes


In this web design tutorial, we’ll cover some of the common user experience design mistakes that web developers and designers tend to make, which could lead to a bad experience for users visiting your website. This, in turn, could affect repeat visits, sales, and even your ranking on Search Engine Results Pages (SERPs).

Tips for avoiding user experience (UX) design errors

A website plays a major role in determining how potential customers perceive your brand. If the site offers a solid user experience (UX), you will have a better chance of building trust and converting these potential customers into loyal customers. What can prevent a strong user experience? The following UX design errors. So whether you are about to create a new site or have an existing one, make sure to avoid these UX errors at all costs.

Slow speed

What Makes a Website “Slow”? If charging takes more than four seconds. Also, if a user is visiting your website on mobile, you should cut that number in half as smartphone users demand even faster speeds.

A slow site not only makes the user experience negative, it can also hamper your search engine optimization (SEO) efforts and hide you from potential customers. To improve site speed and boost your UX, try the following:

  • Make sure your code is clean by avoiding inline styling, excessive white space, and tons of unnecessary or redundant comments.
  • Compress your images.
  • Hide your site. If you are using WordPress, there are plenty of caching plugins to help you achieve this performance boosting goal. Some web hosting companies also offer caching.

Read: How to optimize the performance of your website.

Have a non-responsive design

Developing with a responsive design in mind is a must. In other words, you need to make sure that your website looks good and performs well in various environments so that all visitors have a pleasant user experience no matter how they view the site – whether through a device. mobile, tablet, laptop, or television screens.

Does your site adapt to the size of a user’s screen, whether viewing it on a smartphone, laptop, tablet, etc. ? Does it look good on large and small screens? If you can answer yes to these questions, then you have a responsive design. And with this design, users will stay on your site longer and stay engaged, increasing the likelihood that you will convert them into customers. It also ensures that your site’s navigation and content is usable and readable the way you want it to be.

What does a non-responsive site design look like? It is a solution that is not suitable for mobile, which is prohibited these days because many people use their phones to browse the web. A non-responsive design is also difficult to navigate, has poor readability and image quality when switching between devices, and produces a negative overall user experience.

To prevent yourself from developing a site with an unresponsive design, start small. Test the site to make sure it loads properly on small screens and mobile devices. Once done, you can then move on to larger screens and devices, such as tablets and computers.

You can also use tools to make sure your website design is responsive, such as CSS3 modules and media queries to help you quickly adjust content for different screen and device sizes.

Read: How To Improve Your Website UX Design.

Bad navigation

A visitor should be able to move seamlessly from one section of your site to another. If they can’t, they won’t be able to find your content, which will decrease UX and crush your conversions.

Here are some tips to make sure your website is easily navigable:

  • Test mobile browsing to make sure it is responsive.
  • Follow a simple structure with your navigation bar and remove any clutter.
  • Make the sidebars stand out from the rest of the content.
  • Ensure that the colors of the links change once clicked, so users know where they’ve visited and what remains to be seen.
  • Limit button use to calls to action (CTAs).
  • Name hyperlinks clearly and logically.
  • Analyze user navigation via evaluation tools.

Do not make your content scannable

When you first visit a website, do you read every word you see or browse? It’s probably the latter case, as most of us don’t have the patience to devote a ton of time to just one site, and reading online is also more difficult. According to statistics, reading text on a screen takes 25% longer than on paper, which is why it is essential to ensure that your content is easily scannable.

Faced with a massive wall of text, many visitors won’t read a single word, even if the topic interests them. Add all the distractions to a page, such as video, photos, hyperlinks, and animations, and it’s no wonder that making content scannable is so essential for a good user experience.

To make your content scannable to improve the user experience of your site, follow these steps:

  • Use plenty of white space to prevent the user’s screen from appearing overloaded with information. You can do this by keeping paragraphs short, using subheadings, and bulleted lists.
  • Highlight the keywords you want users to focus on.
  • Place images with short captions to get your point across.
  • Write short, relevant content.
  • Use links instead of putting everything on one page to provide users with additional details or more information.

Read: 4 Best UX Design Tools For Web Designers And Web Developers.

Loading your site with irritating pop-ups

Pop-ups aren’t new, but that doesn’t make them any less annoying. Can a pop-up be of practical use? In some cases, of course, because they can help grab someone’s attention, increase potential ROI, get conversions, keep visitors from leaving a site, and increase browsing time. But many users dislike pop-ups for the following reasons:

  • Pop-ups negatively impact overall UX.
  • They give the user the impression that they need to take a specific action.
  • They are perceived as suspicious and sound like a lot of malware.
  • They can look horrible on mobile devices.
  • They can create distraction and confusion.
  • They can cause a user to leave a site prematurely and result in a high bounce rate.
  • Popups can damage a brand’s reputation by giving a bad first impression if not used properly.

To prevent popups from negatively impacting your site’s UX, follow these steps:

  • Only use pop-ups when they add value to the UX.
  • Make sure your pop-ups are in line with the rest of your site in terms of quality.
  • Test your pop-ups to make sure they’re responsive and not glitchy.
  • Time pop-ups so they don’t appear as soon as a visitor hits your site.
  • In the upper right corner of the pop-up, place a highly visible “X” so that the visitor can easily exit.
  • If your pop-up intends to collect user information, be selective in what it asks. Don’t try to make the user do too much work.
  • Don’t place pop-ups on every page of your site. Again, be selective and minimalist.

Set your videos to autoplay and without sound

Users like to feel in control when visiting a website. What happens when you visit a site and videos play automatically with audio? You feel like you’re not in control, which makes you want to leave the site as quickly as possible.

Are videos useful for websites? Absolutely, because they can grab a user’s attention, convey information easily, and increase conversions. But unless you have a professional news site, visitors probably won’t want to see or hear videos without their consent.

If you think you should use autoplay on your site, do an A / B test first. One version of your site may use AutoPlay, while the other may allow users to click read on their own. And if you find autoplay a necessity, at least try to mute the video during playback to reduce its irritation factor. Facebook and Twitter both use silent autoplay, so use them as examples.

Read more user experience (UX) design tutorials and tips.


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