Bruce Springsteen addresses 2023 tour ticket prices


Springsteen owns high prices

Bruce Springsteen explained why some tickets for his next North American tour 2023 cost over $5,000. In an interview with rolling stoneThe Boss says it was its decision to offer dynamic pricing like its peers.

What I do is a very simple thing. I tell my guys, “Go out and see what other people are doing.” Let’s charge a little less. It’s usually the directions. They come out and install it. For the last 49 years or however long we’ve been playing, we’ve been pretty much below market value. I enjoyed that. It was great for the fans. This time I said to them, ‘Hey, we’re 73 years old. The guys are here. I want to do what everyone does, my peers. So that’s what happened. That’s what they did,” he said.

“But buying tickets has become very confusing, not only for the fans, but also for the artists. And the bottom line is that most of our tickets are totally affordable. They’re in that affordable range. We have those tickets who will go for that [higher] price somewhere anyway. The ticket broker or someone is going to take that money. I say, ‘Hey, why wouldn’t this money go to the guys who are going to be up there sweating three hours a night for this?’ It created an opportunity for that to happen. And so at that time, we went. I know it was unpopular with some fans. But if there are any complaints at the exit, you can get your money back.

Springsteen says he recognizes that decision.

“Well, I’m old. I take a lot of things lightly. You don’t like being criticized. You certainly don’t like being the poster child for high ticket prices. It’s the last thing you’d rather be. But that’s how it happened,” he adds. “You have to own the decisions you made and go out and keep doing your best. And that was my point of view. I think if people come to the show, they’re going to have a great time.

Springsteen says he doesn’t know if he’ll use the dynamic pricing structure again.

“I don’t know,” he says. “I think in the future we will talk about it again, of course. It changes from tour to tour. We will return. I’m sure we’ll play outside a bit. It will be a whole other discussion when that happens. I don’t want to say anything now, but we’ll see what happens.

Fans shared their frustration with the dynamic pricing system on social media when many first-time tickets sold — which initially ranged from $60 to $399 each — fetched $4,000 to $5,000 each when they went on sale in July. Springsteen Manager Jon Landau also defended the practicestating “Regardless of the comment about a modest number of tickets costing $1,000 or more, our true average ticket price has been around $200.”

In July, U.S. Representative Bill Pascrell, Jr. of New Jersey launched an investigation for its dynamic “supply and demand” pricing strategy and junk fees. In September, Pascrell sent a letter to Live Nation President and CEO Michael Rapino demanding that the company be “more transparent and fair with its pricing strategies after Ticketmaster confirmed that its dynamic pricing is based on supply and demand.”

Ticketmaster’s practices have been criticized in the past, resulting in class action lawsuits scalp and refunds for postponed shows, among others. In November 2021, Harry Styles fans take it out on Ticketmaster about high ticket prices, long lines and constant system errors for his 2022 tour.

Taylor Swift fans crashed the company’s servers this week as they flocked to the box office for a fan-verified presale of his upcoming The tour of eras, leaving millions without tickets. The company canceled the general on sale and released a statement defend itself, but removed that statement from its website a day later.

Swift went after the businessstating: “I’m not going to excuse anyone because we asked them many times if they could handle this type of request and we were assured that they could. It’s really amazing that 2, 4 million people got tickets, but it really pisses me off that a lot of them feel like they’ve suffered multiple bear attacks to get them.

The US Department of Justice reportedly opened an antitrust investigation in Live Nation out of concern that the company has abused its power. The investigation will focus on whether Live Nation Entertainment maintains a monopoly on the multi-billion dollar industry.

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