Big Tech has far too much control over our lives, says SHOPX CEO Cyrus Taghehchian.
Currently, most of the power to succeed is in the hands of those with the biggest pockets, the biggest media influence, or the biggest army. But as the information age progresses, we are seeing an evolution towards the quality of your technology. To be precise, it depends on the power of your platform, the number of users and the amount of data it has on its servers.
When talking about “Big Tech”, the field is quickly narrowed down to Facebook (now called Meta) and Google (a subsidiary of Alphabet). Amazon, the global delivery service provider with a host of ancillary offerings, as well as Apple, are also hugely influential. The power they wield is becoming more and more evident.
Big tech: the problem
The problem with mostly centralized technology is multiple. There are too many ethical considerations to go into detail in a short article, so let’s cover the main ones.
First, Big Tech is probably more powerful than governments, especially when viewed as a collective. They are international companies with huge user bases and massive financial resources. They have a long and successful history of circumventing anti-trust regulations and when they get fined it’s not serious enough to act as a real deterrent.
Second, the ability to distort how people perceive the world under the guise of objective data sharing. Facebook has the power to influence elections and has been proven to share information with political companies. It is also working on its own enhanced VR technology and was working on its own cryptocurrency (now on hold). It’s a pretty terrifying combination in terms of futuristic monopolies. YouTube, a subsidiary of Google, censors content it deems inappropriate. Google’s proprietary algorithm can even skew search results – the dominant process that allows people to form opinions.
Big tech: Purchasing
To purchase physical items, most Western citizens turn to Amazon by default. Its top-notch delivery service is second to none and its rating system has revolutionized the Web2 shopping experience. More worrying is its grip on the servers. AWS holds about 34% of the cloud hosting market share, which is gigantic. It holds around 6% of the web hosting share, which equates to around 9 million websites. Amazon previously confiscated the servers of the free-speech social media platform Parler, which is a pretty chilling precedent.
This leads to the third major problem, which is the most important and the most overlooked. Everything is related to the servers. Amazon AWS doesn’t reveal much information about its server list, but considering it has over a million enterprise customers, including Netflix and Facebook, it’s safe to say that’s a significant number. . A server is just compressed data, and data is power. Most AWS servers are sourced from other companies, not their own, which reduces the potential for the data to be used for commercial purposes. But Google, Facebook, Apple and others are not so inhibited.
The Web3 Solution
The clear answer to Big Tech (also called “centralized servers”) is decentralized servers. With blockchains, anyone can set up their own server to maintain the ecosystem and get token rewards for it. Nobody has your data, so there’s nothing to harvest, track or steal. You don’t exist as a “customer” when using decentralized services, which is extremely important.
Whenever you use the Google search engine, you are actually providing data to the server. It’s the same for Facebook, Amazon, YouTube or other sites. They grow in size and stature as people feed them. There are decentralized alternatives for each of them.
SHOPX solves the centralized purchasing problem with its NFT-As-A-Service paradigm. It facilitates the transition of online retailers from centralized Web2 to decentralized Web3 without any significant cost. These tools solve a wide range of problems created by centralized Big Tech, including increased marketing costs, diminished brand control through product fraud and unauthorized resellers, and poor customer service experience. . Most online store owners invest heavily in Google and major e-commerce providers, as well as other centralized entities.
SHOPX offers branded NFTs that brands can sell to their customers, which will allow customers to “keep their place in line” for new product releases, preventing bots from picking up all the inventory and selling it. resell at a higher price. They also offer e-commerce NFTs (eNFTs) with their MintX product to enable easy inventory tracking without the need to use third-party vendors. All inventory is converted to NFT for traceability. It also means that luxury items cannot be counterfeited as the product history will be clearly visible.
These eNFTs can also be connected to ConnectX, a larger affiliate marketing system (another highly centralized area) within the distributed SHOPX ecosystem. SHOPX efficiently enables online store owners to migrate to Web3 with one click. In the same way that Shopify was a useful centralized interface for Web2, SHOPX is a useful decentralized interface for Web3. This makes Web3 retail effortless. It also has major advantages for customers who do not have to pay double the price of certain products thanks to centralized charges, especially when crossing international borders.
Other Ways to Fight Big Tech
SHOPX is one such example, aiming to revolutionize the online retail and e-commerce industry. There are many other Web3 projects that aim to decentralize the web away from the Googles of the world. And this extends to all sectors: banking, social media, health, cybersecurity, freelance, publishing, etc. We need multiple solutions as Big Tech is being dismantled and redistributed. There is more than enough wealth for everyone.
Many do not understand that this is indeed a battle against Big Tech. Granted, that sounds a bit theatrical. But Big Tech’s business practices, labor policies, and plans to monopolize so many structures have very real consequences for our quality of life.
Everyone can do their part by opting for Web3 projects that don’t even track or store your sensitive data. You can use Brave Browser to solve many online tracking problems and DuckDuckGo for general queries. You can only invest your money in decentralized products. And, you can even leave Facebook and buy products locally instead of going to Amazon. Or use vendors who deliver the goods using decentralized networks.
The bottom line is that every little bit counts, and every time you use a centralized service, you actively support them. In contrast, every NFT and crypto transaction is a vote against centralization.
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