Activate Consulting Releases Seventh Annual Report on the Future of Technology and Media in 2022


Disruptive Trends in Gaming, Crypto, NFT, Ecommerce, and the Metaverse Redefine the Year to Come

Posted: October 20, 2021 at 1:00 p.m. MDT|Update: 2 hours ago

SAN FRANCISCO and NEW YORK , 20 October 2021 / PRNewswire / – Activate Consulting, the leading management consulting firm for technology, internet, media, entertainment and sports companies today released its annual Activate Technology and Media 2022 Outlook, a comprehensive report on the state of internet, technology, media and entertainment industries. The report, presented at the Wall Street Journal’s Tech Live conference by the CEO of Active Consulting Michael j wolf, is available on the WSJ website and application as well as on www.activate.com.

In the Seventh Annual Report, Activate focuses on topics like the next era of gaming, the fight for the metaverse, super users, cryptocurrency, NFTs, e-commerce, and more. The report is based on groundbreaking proprietary research.

The results demonstrate the following trends across the industry, including:

  • Global technology and media spending to exceed $ 2,000,000 in 2021 and will rise to $ 2.5T by 2025.
  • Super users, who spend more than all other consumers combined, spend over 17 hours / day on technology and media, beating average consumer spending ranging from double (video) to 16x (music).
  • Multitasking led to an average of 13 hours / day spent on technology and media. This is an increase of almost an hour from pre-pandemic behavior and has largely been maintained since.
  • Gaming continues to be the fastest growing industry and is expected to post a CAGR of 8%, surpassing $ 220 billion over the next several years.
  • Expect substantial game acquisitions in 2022 as Big Tech realizes it needs to beef up its gaming strategy and offerings to stay competitive.
  • Despite the hype surrounding the “Metaverse,” the only companies that can be successful in the Metaverse are the game companies. The only viable path to the metaverse is through gaming platforms. Anyone who bets on a Metaverse platform other than gambling is betting on the wrong horse.
  • Gaming is going to be a major driver of innovation and the proliferation of crypto and NFT.
  • An astonishing 1: 6 of Americans have already traded crypto for investment or speculation purposes.
  • The increase in trade club memberships during supply chain shortages is an important story.
  • The sale of virtual goods and skins will increase with the continued rise of games.

“This year, we have decided not only to focus this Outlook report on the year ahead, but also to look back on previous forecasts and how they have shaped the latest and greatest trends, including the rise of gaming, e-commerce, betting, and FinTech, ”said Michael j wolf, Activate Consulting CEO and co-founder. “The forecasts shared today will have a profound impact on the technology and media industries as we approach 2022 and beyond.”

About Activate Consulting
Activate Consulting (Activate) is a next generation management consulting firm focused on technology and media companies. Michael j wolf, the former president and COO of MTV Networks, founded the company in 2010. Activate works with CEOs and leadership teams to define strategies, drive innovation and improve revenue performance in areas such as go-to-market strategy, pricing, consumer insight. , and marketing. The company is known for publishing its annual Activate Technology & Media Outlook on the state of the technology, media and entertainment industries and is based at new York and San Francisco.

For more information, please visit www.activate.com .

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SOURCE Activate

The above press release has been provided courtesy of PRNewswire. The views, opinions and statements contained in the press release are not endorsed by Gray Media Group and do not necessarily state or reflect those of Gray Media Group, Inc.


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