5 ways to improve your website’s performance

It’s not easy to make sure your website or app is running smoothly, let alone balancing the needs of day-to-day customers. That’s why digital agencies increasingly rely on content management systems (CMS) to facilitate website design and development, including Magento, WordPress, Kentico, and Sitecore.

CMS platforms are user-friendly, quick to deploy, easy to maintain and, perhaps most importantly, cost effective. They provide a fast and efficient way to build and manage websites, instead of having to code them from scratch. This, in turn, relieves some of the technical burden on developers and marketers, allowing them to focus only on their customers and campaigns. It also allows non-technical users to easily create landing pages or upload and edit content on their own, without having to outsource the work to a web developer.

However, a negative aspect often associated with CMS platforms is poor performance. It should be noted, however, that poor website performance can occur for many reasons, and it is often is not a problem with the CMS framework itself. Here are five tips on how you could potentially improve your website’s performance:

1. Monitor your CMS and keep it up to date

It might sound obvious, but the first step to improving your website’s performance is to monitor it. Indeed, by carefully and regularly analyzing key metrics, you will be able to establish average performance indicators and more easily identify potential problems, blockers or threats. Additionally, if you make any changes to the CMS in order to potentially increase your website performance, you will also be able to identify those improvements instantly.

Pay attention to the things that are slowing down your site. Metrics to watch out for include website uptime statistics, page speed, and load times; in fact, a mere second of delay might be enough to frustrate users and get them to leave your website. Once you have determined your website’s key performance goals and are monitoring them regularly, it is time to check the website maintenance and ensure that your CMS extensions are up to date to allow the website to function. operate at an optimal level.

There are some good website monitoring tools available in the market that will not only regularly test your website for issues, but also alert you when reported. For example, if your website goes offline for some reason, you will be instantly notified, allowing you to instantly take action to fix the problem and communicate to your customers that you are already working on it.

2. Pay attention to the images you upload

Remember I said you should research the things that are slowing down your site? Pictures tend to be the main culprit. It is known that on average, more than half of the weight of the pages of a website consists of images. They make websites more attractive, of course, and are crucial, especially when it comes to digital agencies, whose core offerings tend to rely heavily on visuals. But of course, the more images you have and the larger the files, the longer it will take for your page to load.

The speed of the page will also depend on the type of image file – whether it’s a JPEG photo or an animated GIF, for example – as some formats load faster than others. To keep things simple, you really want to use JPEGs for photos or images that are rich in color, PNGs for images in black & white or with transparent backgrounds, and GIFs for motion images only.

Optimizing images can dramatically reduce your page load time and speed up the performance of your CMS as a whole. Using fewer images per page is one solution. Alternatively, you can reduce the size of the images without compromising their quality. Most image editing tools like Adobe Photoshop come with built-in image compression features – be sure to use the “Save for Web” feature – but you can also use compression tools in. line such as JPEGmini, ImageOptim or Kraken. Reducing the file dimensions (height and width) can also significantly reduce the size of the image file. You can simply resize the images using image editing software on your computer.

I would say the key to successful image optimization for web performance is finding the perfect balance between the smallest file size and the highest image quality.

3. Reduce the number of plugins

When running tests to find out what reduces your website’s page load times, it might not be surprising to learn that plugins negatively affect functionality. Although they are common components of a website, plugins require more resources to run and therefore slow down the performance of your website. Also, as with images, the more plugins installed, the more resources it takes to run them.

Plugins can load all kinds of different files from external websites. These files can include scripts, stylesheets and images from different online sources like Google, Facebook, analytics services, etc. Poorly coded plugins often load too much, whether your site needs it or not. In that sense, you can use a few of them, as a lot of them are optimized to load as fast as possible, so it’s faster than hosting them on your own website. But if your plugins are making too many of these requests at once, it could slow down your website considerably.

Identify which plugins you might no longer use and which are slowing down your website, remove unnecessary ones, and for the rest, make sure they’re up to date. You should also avoid plugins that load a lot of scripts and styles or generate a lot of database queries. Finally, it is recommended to run speed tests before and after installing a plugin to compare its impact on performance.

4. Use a CDN

When you host the website on a single server, all user requests are sent to the same hardware. For this reason, the time required to process each request increases. Additionally, loading time increases when users are physically away from the server. This is where content delivery networks (CDNs) come in.

A CDN is a collection of web servers spread over various geographic locations that deliver web content to end users based on their location. Copies of your website files will be stored in many data centers, typically located around the world. Files are “cached” and loaded from the server closest to the user, which means that when a user tries to access your website, they will receive files from the nearest data center. . This reduces the distance files have to travel, resulting in faster upload speeds, improving the user experience and reducing the load on the servers.

5. Find the right web host

As we all know, any downtime can result in lost revenue for your business. But what companies need to keep in mind is that it’s not the CMS itself that needs to be able to scale. It is the server resources in the hosting environment on which the CMS is running that must scale according to the traffic demand.

Content management systems must rely on high performance hosting platforms that can easily scale to accommodate increased traffic. I would recommend looking for platforms that don’t have a single point of failure design, as this is an essential feature for high traffic websites. Also pay attention to speed and flexibility, as this means resources can be upgraded quickly and your sites and applications will run seamlessly.

Having a reliable cloud hosting platform will also allow you to automate common maintenance tasks such as security updates, backups, and performance monitoring. Cloud hosting platforms also tend to provide suitable DevOps environments, which makes web development more efficient for your web developers.

Putting the pieces together

As with everything in life, it is much easier to tell yourself about these tips than it is to put them into practice. They take a lot of time, effort, and technical knowledge to implement, and as noted at the start of this article, digital agencies are busy enough to meet customer demands. They don’t want to think about managing their web hosting or optimizing the performance of their website. They just want to know that the sites they create or the applications they run for clients are performing as expected, no matter what; from a small business with a simple website to clients who need complex interactive environments, CMS or websites that experience high volumes of traffic.

That being said, my final tip is that, rather than spending valuable development time setting up platforms, it’s significantly easier and cheaper to centralize this process with a trusted managed hosting provider. They will not only work on the configuration of the CMS, but will also oversee performance tuning and load balancing, manage updates and address security issues through internal monitoring services, ensuring that your platform is operating at full capacity at all times.

In an age where downtime, slow load speeds, or poor overall performance can cost a business thousands or even millions of pounds (or dollars), ensuring the technical performance of a website or business. an application is absolutely imperative.

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